ASICS Pop-up

ASICS launched their first-ever Sportstyle store in the world in the UAE, and needed a pop-up that could create real hype around the opening, showcase the collection, and establish a distinct identity for the concept: a fusion of Japanese heritage and Arab culture channeled through ASICS Sportstyle.

We designed a modern, futuristic, curved booth structure built within Mall of the Emirates' strict design guidelines. The space included a logo-shaped display for the shoes, a try-on area, a mirror box built for photography and social sharing, and a heat-press station where visitors could customize their own tote bag with a design we created to blend Japanese and Arab visual language.

We led the project end to end: 3D design, technical drawings, build, and full event coverage.

A fusion of Japanese heritage and Arab culture, channeled through ASICS Sportstyle.