Selected clients
Creative Director, Cairo / Dubai
Leading integrated brand campaigns across GCC & MENA for Mercedes, ASICS, Puma, Orange, EgyptAir and Brufen, with 25+ pitch wins and creative teams of up to 15 built and directed along the way. Currently open to senior creative leadership roles in Dubai.
Selected clients
Five sports, real athletes, shot on the actual terrain, for the Dubai Fitness Challenge.
A Ramadan film about the sport people play together, not alone.
The world's first ASICS Sportstyle store, taken from 3D render to real build.
Owning Middle Eastern identity rather than referencing it, through Dubai's old town.
Popping candy that turns a room of adults back into kids, literally.
A direct broadcast to everyone in pain, whichever kind of pain that is.
Classic Egyptian theatre and cinema, reimagined so the story's whole problem would've been solved.
Naming and identity for a multi-venue social space by JW Marriott Marquis Dubai.
Creative Director with 20+ years of experience leading integrated brand campaigns across GCC and MENA markets.
I have built and directed multidisciplinary creative teams of up to 15 members, delivering high-impact work for global and regional brands including Mercedes, ASICS, Puma, Orange, EgyptAir and Brufen.
My expertise spans retail, experiential, TV, digital and full-scale brand launches, combining strategic thinking with hands-on production leadership. Throughout my career, I have led 25+ successful pitch wins and partnered closely with C-level clients to drive commercially meaningful growth.
Currently operating across UAE markets and open to senior creative leadership roles in Dubai.
"I believe strong ideas must translate into measurable business impact. I enjoy building teams, structuring creative systems, and turning strategic insights into work that moves brands forward."
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