Deliveroo FIX

FIX (Deliveroo) came to us with a new flavor launch: Mango, Passion Fruit & Popping Candy, "Time to Mango."

The insight sat right in the product: popping candy doesn't just taste a certain way, it feels like being a kid again. So instead of describing that feeling, we built the film around living it, literally.

The film opens on a gathering at someone's home. Someone unwraps the bar and takes a bite, and turns into a child, to everyone's astonishment. Curiosity gets the better of the room, one by one they all try it, and the gathering dissolves into a group of adults turned children, playing and acting like kids again. Each transformation hits on a crash zoom into the eyes, cut with a hip-hop-scored montage of childhood memories.

We cast adults alongside their child look-alikes to sell the transformation. Produced in-house at hrmny.

A bite of the chocolate bar, and the room turns back into kids.